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So you’ve done it — you’ve spent hours pouring over your resume and cover letter, and everything is almost just right. You’ve showcased your best qualities, you’ve listed all of your most important skills and experience, and you’ve managed to come off as witty while you were at it. Almost just right.
Table of contents
Because all you have left to do now is write the ending, and it has got to be a killer. Any good movie can be ruined by an ending that doesn’t quite work — M. Night Shyamalan, anyone?
You see what I mean.
So now, onto your cover letter. It’s time we finish that baby off in style. Ready? 😄
If you haven’t got a cover letter at all yet, don’t worry about it! I’ve written a detailed guide on how to write a great cover letter you should check it out.
And if it’s the addressing part you’re having more problems with, check out my guide on how to address a cover letter.
No resume yet either?
You must be feeling a little out of place right now!
But once again: don’t worry. We can tackle the whole recruitment from beginning to end together, and we can begin with my guide on how to write a good resume. Once you’re done with all that, come right back!
Okay, so are we on the same page now?
Let’s get started!
The promise of more info
The recruiter needs a good reason to dedicate an entire hour of their time to meeting you in person, and you need to give it to them. A great way to do this is by showing them that you have so much more to share than could fit in this letter — preferably more ideas on how to help grow the company.
Remember, recruiters’ success is measured by how good the candidates they decide to hire are. So help them do their job right and they will love you for it!
“I would be happy to share my ideas on how to establish XYZ as a market leader in the beauty industry”
is sure to get their attention. 😄
The promise to save the company money or boost performance
This point is something of a continuation of the one above. Every recruiter wants to recruit the best candidate, so show them why that is you by including a sentence or two about some success you have previously had, and how it would be relevant to what this company needs.
Saving money and boosting performance are, perhaps unsurprisingly, favorites 😄
“As general manager at ABC, I helped reduce employee turnover by 20%, and I would love the opportunity to do the same for XYZ.” I know I’d want to hear more of what this person has to say!
The promise to be a motivated, enthusiastic employee
What company doesn’t want their employees to be motivated and enthusiastic about their work? Show the recruiter that’s what you will be like by saying something like,
“I am excited to learn more about this position and show you why I would be a great fit for your company.”
It would be a crying shame to let all of the work you put into crafting a great resume and cover letter go to waste by botching what should, in theory, be the easiest part — the sign-off.
As it turns out, however, the sign-off is very easy to get completely wrong, and thus turn it into more of a turn-off…see what I did there? 😄
Phrases you should use to sign off include:
Phrases you should definitely avoid are anything that comes off as either too archaic or way, way too chill. The key word is respectful distance.
Archaic sign-offs that will have any recruiter rolling their eyes include:
What is this, a 19th century love letter to your betrothed far off in the New World? Jane Austen called and she wants her English back.
Remember: being unnecessarily flowery doesn’t make you look more educated or more qualified, it makes you look pretentious. Sorry not sorry.
On the other hand, these sign-offs are decidedly too casual for a cover letter:
Getting too folksy too fast with someone you barely know (or in this case don’t know at all!) is rarely a good move, no matter the situation.
But in business relationships, it is an especially bad faux pas that automatically ruins your chances of being taken seriously.
Post scriptum…it even sounds sophisticated, am I right? It turns out that these 2 little words can really give your cover letter some extra oomph. And you can never have enough oomph!
The promises of more information and boosting performance I mentioned earlier are a great thing to put in the P.S. as a little appetizer that makes the recruiter hungry for more — and by more, I mean to invite you in for an interview.
That’s why this P.S. should be a HOOK.
A good example of such a hook is something like:
“I would love the chance to show you how I increased sales by 20% at ABC, and the ideas I have to do the same for you.”
Let’s be honest, companies are about profit, so every company wants to know more when you say something like that!
Do NOT use the P.S. to say things that should have already been said at an earlier time.
“P.S. I worked at XYZ ''
is likely information that should be in the body of your cover letter — putting it in the P.S. comes off as disorganized and somewhat lazy.
The same goes for something like:
“P.S. Feel free to contact me anytime”
Again, this is something that belongs before your signature, not after it.
It may be tempting to rush through the last couple of sentences — after all, if the body of the cover letter was good, who cares about the ending, right? Wrong.
Every inch of the space on your resume and cover letter matters, as those are the only opportunities you have to introduce yourself, your skills, and in general make your case.
Don’t waste them!
So if your tired brain is pushing you to write something like, “If you have any further questions, feel free to get in touch”, that means you need to take a break and come back to it later…
Better you extend the writing process by a few hours then sabotage your candidacy with a milquetoast, one-size-fits all sign-off sure to make anyone yawn as wide as you are right now after having done all of that work!
And that’s it! That’s all there is to ending your cover letter like the boss you are no doubt destined to be 😄